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March 31, 2005

Want to re-write your company's past? Don't forget the Wayback Machine and Google's cache

Venky Ganesan has taken exception to a MarketWatch
article profiling Certus (formerly nth Orbit) and its co-founder Vani Kola.

Ganesan's problem is that "this article makes it out to be (that) Vani left Rightworks and had this insight around corporate governance and decided to start Certus". "Great story but alas not the complete truth," he says and goes on to use the Wayback Machine's archive of the evolution of Nth Orbit's web site to desmonstrate that the company was originally focused on the supply chain software space and hence "not exactly" focused on corporate governance related problems. "Every company goes through ups and downs and if anything, we should congratulate Vani on how she has successfully evolved Nth Orbit into Certus. However its misleading to distort history. Its particularly ironic since she is trying to improve corporate governance," Ganesan says.

In his post, Ganesan provides that the blame for why the MarketWatch article gets its "facts wrong" could "partially" belong to the reporter who interviewed Vani Kola. He also discloses that his firm (Globespan Capital) is an investor in Certus competitor OpenPages.

Regardless on the rights and wrongs of this "case", what's certain is that, with the Wayback Machine and Google's cache around, it is way too difficult for companies to try and re-write their past.

Arun Natarajan is the Editor of TSJ Media, which tracks venture capital activity in India and Indian-founded companies worldwide. View sample issues of TSJ Media's Venture Intelligence India newsletters and reports.