Cane juice is emerging as an alternative to colas in India’s Silicon Valley. Cane-O-La, the country’s first branded sugarcane juice, was launched recently and has met with an encouraging response.
“We want to wean people away from artificial beverages to natural drinks such as sugarcane,” says Gopadi Srinivasa Rao, Chairman, Cane-O-La. Spurred by the huge success of the two parlours he has already opened, he has plans to unveil 100 outlets in Bangalore over the next two years. Two more are ready for launch.
...Each juice outlet requires at least 20 people, and can help those at the bottom of the pyramid. Indians have always loved cane juice, but earlier, it was available only with roadside vendors, with dubious hygiene standards. Cane-O-La’s mechanised process addresses that issue.
Arun Natarajan is the Founder & CEO of Venture Intelligence, the leading provider of information and networking services to the private equity and venture capital ecosystem in India. View free samples of Venture Intelligence newsletters and reports.