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March 09, 2011

Deal Alert: Inventus Capital invests in search marketing tech firm Sokrati

Edited excerpts from the Press Release:

Sokrati, an US- and India-based Digital Marketing Technology Platform founded built by three ex-Amazon executives, has raised Series A funding from Inventus Capital Partners. John Dougery and Samir Kumar of Inventus will join the Sokrati board. The funds will be utilized to Sokrati's reach internationally and build a unified, scalable and intelligent Online Marketing platform for Advertisers and Agencies alike.

"The funds will be utilized to expand our reach internationally and build a unified, scalable & intelligent Online Marketing platform for Advertisers & Agencies alike", said Ashish Mehta, CEO of Sokrati.

Sokrati was boot-strapped in January 2009 and over time, has built an automated Search Marketing technology. It delivers & optimizes over 15 million Impressions per day within the Paid Search Marketing channel. Its advertisers range across e-Commerce, Travel and Classifieds space.

The Managing Director of Inventus Advisory Services (India), Samir Kumar, added, “We liked the passion of these entrepreneurs to build a large company in the Digital Marketing space. This, coupled with their Amazon background and their considerable traction with advertisers, makes us sanguine about their prospects. We believe they will emerge as a leading global player in this space".

About Sokrati:
Sokrati, founded by ex-Amazonians, offers automated & scientific Paid Search (SEM) & Social Media Marketing (SMM) technology. It powers Search Marketing efforts for several well-known brands in India and the US. Sokrati's niche is in managing large campaigns for cataloged driven sites in the Shopping, Travel, Classified segments. Advertisers leveraging Sokrati's platform and services have seen over 40% increase in efficiencies within 6 weeks of Campaign transition to Sokrati. The company has bases in Seattle, US and Pune, India. For more information on Sokrati, please visit:

About Inventus Capital Partners
Inventus supports ambitious entrepreneurs building the next generation of technology powered companies, particularly software products, services, embedded software, consumer internet, semiconductor and mobile services companies. They play active mentoring roles on company boards. Inventus has made 12 investments to date in the US-India corridor, including TeliBrahma, Insta Health Solutions, redBus, FundsIndia & Vizury. Inventus had its first exit recently, when Hitachi Consulting acquired portfolio company - Sierra Atlantic. For more information on Inventus Capital Partners, please visit: