Deal Alert:UrbanLadder raises funding from IndoUsVenture Partners
The vision behind UrbanLadder.com is to provide Great Furniture, and Make it Easier for its customers. UrbanLadder.com offers a unique experience of buying furniture from a wide range of beautiful designs that are durable and dependable. Purchasing is made easy through easy payment options, door delivery and after-sales support.
“The Indian consumer struggles to buy good quality, well-designed and well manufactured furniture at reasonable prices. We aim to deliver delight to the Indian consumer by setting global benchmarks for distinctive and deep product range, a memorable shopping experience online and forthright business practices”, said Ashish Goel.
”Home décor is a large and under-served opportunity. This large market requires solutions that offer customers value and requires affordable products with a convenient buying experience. The team at UrbanLadder has a highly differentiated approach and we are pleased to support them in building a leading brand that stands for quality furniture and convenient customer experience”, said Vani Kola, MD, IndoUS Venture Partners.
“We have an elegant and simple digital store-front, with deep product information. The category suffers from a lack of standardization in product specs and insufficient information availability, leading to core issues in the consumer purchase process and post-purchase dissonance. We are striving to deliver a much better, informed buying experience to our customers”, explained Rajiv Srivatsa.
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