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August 09, 2012

Deal Alert:UrbanLadder raises funding from IndoUsVenture Partners

From the Press Release:
Recently launched, led by Ashish Goel, (ex –McKinsey, ex-COO of ACK Media); and Rajiv Srivatsa (ex-Yahoo) announced today that the company has raised $1 Million in funding. IndoUS Venture Partners has led the round from its recent fund.

The vision behind is to provide Great Furniture, and Make it Easier for its customers. offers a unique experience of buying furniture from a wide range of beautiful designs that are durable and dependable. Purchasing is made easy through easy payment options, door delivery and after-sales support. 

“The Indian consumer struggles to buy good quality, well-designed and well manufactured furniture at reasonable prices. We aim to deliver delight to the Indian consumer by setting global benchmarks for distinctive and deep product range, a memorable shopping experience online and forthright business practices”, said Ashish Goel.
The company will use the funds to strengthen the team, build the customer service infrastructure and invest in technology to give the consumer a distinctive experience. has recently added Nikhil Ramaprakash as VP, Online Product, Kaustabh Chakraborty as VP, Operations and Shubha Hegde as VP, Marketing. 

”Home dĂ©cor is a large and under-served opportunity. This large market requires solutions that offer customers value and requires affordable products with a convenient buying experience. The team at UrbanLadder has a highly differentiated approach and we are pleased to support them in building a leading brand that stands for quality furniture and convenient customer experience”, said Vani Kola, MD, IndoUS Venture Partners. currently offers an eclectic range in coffee tables, side tables, dining tables, balcony sets, book-racks, display units, wall racks and a host of other products. The next 2 months will see a slew of new product launches, including sofas and beds and other specialty furniture like easy chairs and bunk beds. Their exclusive range includes denim furniture and reclaimed furniture, which are available for the first time to the Indian market.

“We have an elegant and simple digital store-front, with deep product information. The category suffers from a lack of standardization in product specs and insufficient information availability, leading to core issues in the consumer purchase process and post-purchase dissonance. We are striving to deliver a much better, informed buying experience to our customers”, explained Rajiv Srivatsa. 

About IndoUS Venture Partners
IndoUS Venture Partners (IUVP) is a leading venture capital firm which provides early and mid-stage funding to new or growing businesses in India. The team comprises of experienced entrepreneurs and executives who understand the model of incubating ideas and transforming them into successful enterprises. IUVP invests in tomorrow’s business leaders, explosive new markets and enterprises that will transform our future. [Website:] 

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