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December 23, 2012

Deal Alert: Sportsnest acquires PlaygroundOnline; secures funding from Blume Ventures

Online sports product retailer, PlaygroundOnline and B2B company, Sportsnest have merged and the combined entity has raised funding from Blume Ventures. Post merger, PlaygroundOnline will be the consumer face of the entity.

PlaygroundOnline was launched in 2008 and focused mostly on B2C segment. It has serviced more than 50,000 customers and post merger, will focus on categories including cricket, badminton, tennis, football, outdoor and adventure, cycling, running and golf. Sportsnest, focused on institutional segment, plans to enhance its presence in sports nutrition, apparel, foot wear and gym equipment.

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