MasterCard Advisors, a division of NYSE-listed MasterCard, has acquired an equity stake in Bangalore-based analytics firm Mu Sigma. The partnership seeks to combine MasterCard Advisors’ purchase behavior insights with Mu Sigma’s advanced analytics and expertise. MasterCard Advisors and Mu Sigma will jointly develop innovative analytic products to enable companies of all sizes to successfully solve their business challenges – like acquiring customers and increasing customer loyalty.
From the Venture Intelligence PE Deal database: In Jun-11, Sequoia had invested $25-M in Mu Sigma. In Dec-11, General Atlantic and Sequoia had invested $108-M in the company.
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