Former Shopperstop VP Vivek Mathur has launched a new venture giftease.com. The company, based out of Pune, is in the space of offering merchandise and experiences in the gifting space offered via offline and online mode. Giftease is also expected to open gifting stores in the malls in all Metro cities of India and will enrich customer experience in the gifting space in the country. Its first store would be launched in the Phoenix Market City Pune shortly.
At Shoppersstop, Vivek had headed the e-commerce initiative.
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