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March 13, 2013

Deal Alert: ValueFirst Digital Media acquires

Gurgaon-based enterprise messaging service provider ValueFirst Digital Media has acquired mobile video service, a unit of Samadhan Systems, offers personalised video mobile messaging and advertising solutions for enterprises and individual consumers. The all-cash deal will enable ValueFirst to execute media campaigns on its opt-in consumer base of more than 25 million. 

Mobile video greetings offered by the platform will be integrated with FullOnSMS. com, a Valuefirst website that allows users to send free text messages to any mobile phone user in India. is ValueFirst's first buy after the exit of its former chief executive, Kumar Apurva, in September, and the third acquisition after buying Bangalore-based mGinger and Indyarocks in June last year. In May 2012, ValueFirst had bought Hyderabad-based Way2Online for Rs.150 crore, but the deal was reversed in January this year after ValueFirst found evidence of graft related to the sale. 

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