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April 07, 2013

Deal Alert: Myntra acquires US-based ‘virtual dressing room’ firm FITIQUETTE

Online fashion and lifestyle products retailer Myntra has acquired San Francisco based technology platform provider FITIQUETTE. The acquisition was made partly in stock and partly in cash. FITIQUETTE has developed technology for solving the Fit/Size problem online. The virtual dressing room developed by FITIQUETTE generates a virtual mannequin based on various body types to which users can adjust specific measurements. 

This is Myntra's second acquisition in four months. In November 2012, it acquired Sher Singh, a global private label online brand specialising in sports-inspired lifestyle apparel for men and women and its New York-based parent company 

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