Hong Kong-based hedge fund OCP Asia Ltd. has invested $15 million HomeShop18, the Noida-based teleshopping arm of publicly listed Network18 Media & Investments Ltd. Network18 will also invest a similar amount in the company and continue to be the majority shareholder.
HomeShop18 launched India’s first 24-hour home shopping TV channel in 2008. Today, it operates across the Internet, TV and mobile channels through HomeShop18.com and the 24x7 channel. It has acquired a customer base of 6.1 million.
OCP Asia was established in September 2009 by Stuart Wilson and Teall Edds.
From the Venture Intelligence PE Deal database: SAIF had invested $2-M in May-06 for a 30% stake in HomeShop18. In Jul-08, SAIF and Capital18 had invested $21-M in the company.
Venture Intelligence is the leading provider of data and analysis on Private Company Financials, Transactions (private equity, venture capital and M&A) & their Valuations in India. Click Here to view our products list including the Free Deal Digest Weekly: India's First & Most Exhaustive Transactions Newsletter.