Delhi-based digital ad network AdFederal Media has merged its operations with Gurgaon-based Dynamis Partners backed proprietary digital advertising start-up Lyxel Digital. Founded in 2010, AdFederal focuses on behavioural analytics based digital advertising. Nishith Srivastava, Founder and CEO, AdFederal will continue to work with Lyxel as Chief Technology Officer, to drive the Data management platform and strengthening in-house ad serving capabilities and operations.
The combined entity will focus on developing proprietary algorithms to provide targeted digital solutions for its clients in India, Middle East, Asia Pacific and Africa. The combined entity is looking at raising Series A funding for its data management platform and expanding its sales team across South East Asia.
Source: Money Control
Venture Intelligence is the leading provider of data and analysis on Private Company Financials, Transactions (private equity, venture capital and M&A) & their Valuations in India. Click Here to view our products list including the Free Deal Digest Weekly: India's First & Most Exhaustive Transactions Newsletter.