Amagi Media Labs which offers advertisers to buy ad spots on TV channels in India has raised close to Rs 30 crore from Mayfield Fund and existing investors, Nadathur Group and Ojas Ventures. Vikram Godse, from Mayfield will join the board. Amagi had previously raised about Rs 37 crore from Nadathur Group and Ojas Ventures.
Amagi is now functional in 35 cities in India including the metros and has signed up nearly 400 small and medium scale businesses to use its platform to buy ad spots on TV. Its clients include Chevrolet, Cuppa, Fast Track and YLG and broadcast partners include TimesNow, CNBC Awaaz, IBN7 and UTV Movies.
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