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August 26, 2013

Deal Alert: Mobile Surveys Startup VoxApp Raises Funding from Blume Ventures, Angels

Edited extracts From the  Press Release:

VoxApp, a Delhi-based startup that has developed a platform to enable brands & research companies  undertake consumer feedback studies on the mobile phone, has raised a round of funding from a syndicate of domestic and foreign investors including Blume Ventures, Narayanan Shadagopan (MD, Pragati India Fund), Palaash Ventures, Sachin Bhatia (entrepreneur, co-founder - MakeMyTrip), US-based investors Ramesh Haridas (CEO, Parakweet, NY), Vikas Taneja (MD, BCG Boston). The startup is also backed by Sidharth Rao, CEO, Webchutney.  VoxApp will use the funds for further product development. 

The startup was founded in December 2012 by Madhu Sudhan, formerly Principal at Pragati India Fund with co-founders who have worked in Slideshare and SAP Labs. The company has completed the beta launch of its enterprise product and is working with leading research agencies in deploying the product.

"We started VoxApp to provide researchers a credible alternative to current human data collection process for corporates by enhancing transparency, reducing nationwide data collection period from weeks to days and the ability to provide marketers ‘in the moment’ feedback rather than relying on recall which is the current industry norm” said Founder & CEO Madhu Sudhan.  Blume VenturesManaging Partner, Karthik Reddy added, “We liked how VoxApp marries mobile crowdsourcing with customer surveys. By creating smart incentive layers for mobile users, VoxApp marries a comprehensive mobile feedback and survey platform with mobile consumer behavior across a large Indian mobile user base. Survey scripting, logic customized for deployment over 200+ mobile phone types, and real time validation of the data are some of the exciting elements for marketers - we think mobile will dramatically alter user engagement with brands - and VoxApp is primed to benefit.” 

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