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April 09, 2014

Deal Alert: Unitus Seed Fund invests in dental chain Smile Merchants

Seed-stage impact investor Unitus Seed Fund has led an equity investment in Smile Merchants, a chain of dental clinics focused on providing affordable dental care services. A brand of Free3 Healthcare Pvt. Ltd., Smile Merchants is a chain of dental clinics targeting tier-2 and 3 cities, towns and villages. Co-founded in 2012 by Dr. Rushi Trivedi, Dr. Alpesh Chaudhari and Dr. C.M. Pandey, Smile Merchants has scaled to four clinics in and around Bhiwandi, a city near Mumbai. It operates on a 3-tier hub-and-spoke model - with hub clinics in tier-2 and 3 cities, mini-hubs in smaller towns, and low cost spoke clinics in villages.  

Unitus Capital was the financial advisor and Impact Law Ventures was the legal advisor to Unitus Seed Fund. 

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