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October 14, 2014

Deal Alert: SRK in a structured deal with fashion e-tailer Yepme

Bollywood actor Shah Rukh Khan (SRK) has signed on as the brand ambassador for fashion e-tailer Yepme in a deal that is structured in a such a way that lets the actor pick up a stake in Yepme going forward. Yepme is in the midst of closing a $30-million financing round with a consortium of four investors, including its two existing investors Helion Venture Partners and Capricorn Venture Partners. 

The e-tailer, which only sells private brands, plans to spend Rs 15-20 crore over the next three months on its multi-media advertising campaign featuring SRK. The company has in all raised $21 million across three previous rounds, the last one being in December 2013. Yepme is expected to end the year with Rs 200-crore sales.


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