IDG Ventures India has invested in PlaySimple, a mobile social gaming company through its seed fund program. The company is focused on mobile games in the trivia, word and puzzle categories. Yezdi Lashkari, a former executive, at Zynga, also participated as an angel investor as part of the round. The money will be used to build a portfolio of mobile casual games targeting the global markets. Playsimple also plans to increase its team from six to 20 and is looking to hire game designers and UI experts.
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