It is now the turn of Businessworld to write about ICICI Bank's rural thrust. Looks like ITC's e-choupal is getting stiff competition - at least from a PR perspective.
Related post: K.V. Kamath interview in Knowledge@Wharton
Arun Natarajan is the Founder of Venture Intelligence, which tracks private equity and venture capital in India and Indian-founded companies worldwide. View sample issues of Venture Intelligence India newsletters and reports.