A TechInAsia article chronicles GoZoomo's story and its shut down: The issues faced by the peer-to-peer used car marketplace company were: 1. Poor unit economics due to low conversions for a peer-to-peer used car marketplace - around 20%. “For instance, we are taking pictures, inspecting 100 vehicles, but at the end only 20 of these sell on our platform. Then it becomes very difficult to recover the money we have spent on all the 100 vehicles listed,” explains Arnav. 2. Need for the market to mature - in terms of accepting standardised pricing for used cars by customers In the course of the exit, the company has: 1. Returned over half of the investment amount raised (i.e. money in the bank) to its investors SAIF and DST Global. 2. Employees were given a seven-week severance package and offered help with finding placements elsewhere. “As of today, except six, all have been placed,” Arnav says. On the shut down Alok Goel, SAIF Partners shares: “The st...