From the Press Release: Unmetric, a Chicago, USA-headquartered firm with offices in Chennai & Coimbatore in India, has raised $3.2 million in Series A financing led by Nexus Venture Partners. Unmetric will use the funds to continue developing its benchmarking platform, enabling companies to better survey and analyze the content strategy of a brand and the key terms that are triggering customer engagement. Unmetric will also be using the round to further expand its team in the U.S. “Brands around the world today are witnessing an explosion in opportunities to reach customers through social media,” said Jishnu Bhattacharjee from Nexus Venture Partners. “We’ve seen many social media monitoring and listening tools, but what impressed us most about Unmetric is that its technology platform uniquely mines the much-needed benchmarks from the deluge of social media data to provide firms with actionable insights on how they are performing against their competitors.” Using a combination of ad...