To start with Mumbai- & Pune-based entrepreneurs Harsh Mariwala, who has steered Marico to grow in sales from Rs. 40 lac in 1971 to Rs. 4,000 crore today, has launched a foundation - ASCENT (short for Accelerating the SCaling up of ENTerprises) - that will identify entrepreneurs with potential and enable them in their growth journey. ASCENT offers a unique and powerful ” self-help” platform through the formation of TRUST GROUPS of 10 Entrepreneurs each. Each Trust Group will comprise non-competitive, diverse groups of entrepreneurs. We aim to start with 10 TRUST groups in Mumbai and Pune, and over the next few years scale up ASCENT to a much larger size pan-India. The interaction in the Trust Groups has been designed to provide value to entrepreneurs , using the power of learning in a Group , specifically through the following: · Facilitation – ASCENT will provide experts who will play a value adding role as Initiators and Trainers for the Group in its first...