Forbes India has a profile of Pune-based Outsourced Product Development (OPD)-focused IT Services firm Persistent Systems. The company, which has raised capital from Norwest Ventures, has recently decided to strike a new kind of "risk-and-reward sharing" partnership deals with its customers (typically US software product firms). Take, for example, the work Persistent did for a customer who brought an American product to India in June. Here, Persistent developed its Indian version. The product has now been released through banks in India and Persistent will get paid depending on the number of users that sign up. If the product flops, so does the company. “It shows our willingness now to put our skin in the game,” says Hari Haran, president of Persistent. Shailendra Singh, principal at Sequoia Capital, who has invested in OPD companies such as Global Logic, talks about the enormous revenue opportunity in doing this. “OPD companies can really move the needle.” Kiran Karnik, for...