Until 2014, Zephyr Peacock India 's (ZP India) major investments were mostly focused on B2B and industrial sectors - in companies like 20Cube Logistics, Trimax IT Infrastructure, Pennar Engineered Building Systems and E to E Transportation Infrastructure. Post 2015, the firm's portfolio seems to have taken on a more consumer bent - adding student loans focused MPower Financing, Swarna Pragati Housing Microfinance and now, ready-to-cook food service Fingerlix . We asked Zephyr Peacock India Managing Partner Mukul Gulati what is attracting the firm towards consumer businesses at this point and to Fingerlix (in which ZP India has just invested $3-M) in particular. There is no planned shift to consumer sector. We like businesses with sustainable competitive advantages and a path to market leadership. Sometimes, these businesses sell to other businesses, while other times they target consumers. We continue to seek differentiated business models across the consumer and b2...