From elephants and snake charmers to software coders/coolies to app-toting delivery boys/dabba-walahs, the image of what's "happening" in India keeps morphing. And IIT-ians get added to the mix somewhere. " India is becoming the land of the errand app. " declared a recent Bloomberg News article that got featured in various international publications. Extracts: “People today want to do as much as possible with their phones,” said TinyOwl co-founder (Harsh Vardhan) Mandad, who graduated from Mumbai’s Indian Institute of Technology in 2012. “It is a friction just to go out – there’s the heavy traffic, pollution and waiting involved for a cab.” The startups are carving out niches by serving certain neighborhoods or parts of cities, realizing the “hyper-local” strategy long envisioned in more developed countries including the U.S. Larger e-commerce companies such as Flipkart and Snapdeal dominate online sales of more traditional goods, including books, apparel...