From the Businessworld article : The first to launch was Zee Khana Khazana about six weeks ago on the company’s DTH platform Dish TV. In a launch interview, business head of Zee Khana Khazana, Anurag Bedi, underlined the importance of food to the Indian viewer, calling it “one of the three non-communal religions after Bollywood and cricket”. The 24-hour food channel has on offer both Indian culinary programmes like A Touch of Turmeric as well as taking housewives through recipes with chefs on the international circuit like the Chinese food show Ching’s Kitchen. For content-producing company Alva Brothers, a food channel became a matter of necessity. The company’s foray into broadcasting with a Hindi entertainment channel, Real, came a cropper last year. Shutting it down, the group has morphed its broadcasting plans into a slew of lifestyle channels. The first offering from the Real Lifestyle Network will be ‘Food First’, expected to be on air in the next couple of weeks. Says Manisha T...