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Food TV Channels: How will they fare?

From the Businessworld article : The first to launch was Zee Khana Khazana about six weeks ago on the company’s DTH platform Dish TV. In a launch interview, business head of Zee Khana Khazana, Anurag Bedi, underlined the importance of food to the Indian viewer, calling it “one of the three non-communal religions after Bollywood and cricket”. The 24-hour food channel has on offer both Indian culinary programmes like A Touch of Turmeric as well as taking housewives through recipes with chefs on the international circuit like the Chinese food show Ching’s Kitchen. For content-producing company Alva Brothers, a food channel became a matter of necessity. The company’s foray into broadcasting with a Hindi entertainment channel, Real, came a cropper last year. Shutting it down, the group has morphed its broadcasting plans into a slew of lifestyle channels. The first offering from the Real Lifestyle Network will be ‘Food First’, expected to be on air in the next couple of weeks. Says Manisha T...

MediaNama interview with CEO of Mobile TV firm Apalya Tech

MediaNama has an interview with Vamshi Reddy CEO of Hyderabad-based Apalya Technologies, which recently closed a round of venture funding. What are your key costs? How much are you looking to invest in infrastructure? Our key costs are primarily spread across R&D and infrastructure, and most of our expenditure will be on network, infrastructure deployment for the 3G rollout and R&D. Out investment on 3G rollout depends on when 3G takes off. We are loking to invest anywhere between 25 to 30% of the money raised in the next one year. ..how does the revenue model work in this space? Revenue models are purely on a revenue share: there is a share between us and the operator, and we, in turn, have all the agreements with all the content providers. We have currently a partnership with almost 70 TV channels. What do you think would be the size of the mobile TV market in India right now? If you look at today it’s not big enough but we are expecting that to dramatically change with 3G c...