The Venture Intelligence Blog

Alok Goyal of SAIF Partners (and prior to that CEO of FreeCharge and redBus) writes in Economic Times : According to various industry sources, the total burn rate across the top 10 ecommerce players appears to be ~$9 million per day...If we were to assume a year-on-year growth of 150%, by next Diwali, the top 10 companies would need about $22 million per day to sustain business with the current unit economics. That means companies will burn about $6 billion to sustain the current trend until next Diwali.   There are hardly any investors out there who can support that pace of cash burn.  Venture Intelligence is the leading provider of data and analysis on Private Company Financials, Transactions (private equity, venture capital and M&A) & their Valuations in India. Click Here to Sign Up for the FREE Weekly Edition of the Deal Digest: India's First & Most Exhaustive Transactions Newsletter.

From a Businessworld  article: The assistants at the kiosk walk consumers through the process of shopping online, availing exciting discounts and buying products. Since its launch on 21 December, the pop-up store has already spiked new shoppers on its website by 70 per cent. “The idea was to get feedback on the products, brands, price points directly from the consumer,” says Sujal Shah, CEO and co-founder of Freecultr.  The pop-up trend for etailers started early last year, and has picked up pace over the months with increasing success. Brands use these temporary spaces in malls to engage with their customers and establish an interest in their products. “Pop-up stores create a touch-point for a business that is largely impersonal. They provide customers a sense of gratification that helps them in their purchasing decisions,” explains Chaitanya Aggarwal, founder-CEO of Juvalia & You India. Since it launched in India last year, Berlin-based jewellery etailer Juva...