As part of its recent cover story on telecom, Business Today has an article on companies which hope to tap into the Indian market for mobile handsets - but not necessarily compete with the Nokias and Samsungs. ...consider Intex Technologies, an Indian company which also sells laptops, monitors and other computing devices. Says Ramesh A. Vaswani, Vice Chairman, Intex: “We have no ambition to become either a Nokia or a Samsung. However, we certainly want to become the #1 Indian brand.” That’s not just talk: the company claims to be selling 60,000 handsets a month and hopes to double its sales in a year. And this from a company that started its handset business just two years ago. Playing in the Rs 2,000-7,000 range, the company focusses mainly on the Tier II and Tier III towns. Vaswani says the company’s brand has a recall and promises a “trouble-free product with good after-sales service.” In fact, the rise of the Indian brands, which collectively hold around 15-17 per cent of the mark...