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October 17, 2006

Embracing globalization - Sequoia style

Sequoia Capital has a new look web site that reflects the firm's new aggressive globalization strategy.

The main home page at http://www.sequoiacap.com is now a montage of companies and founders the firm has invested in. Right at the top of the page is links to countries where the firm operates - US, China, India and Israel (with their flags to boot) - that lead to visitors to individual country-specific pages.

The home page of the India section greets visitors with a "NAMASTE!" at the top.

Coming from a firm whose founder reportedly declared less than two years ago that "Sequoia hasn't invested abroad in its 30-plus year history, and it ís unlikely to begin doing so", this certainly says a lot.

Also interestingly, Sequoia's new web site has made it a point to emphasize that the firm considers entrepreneurs the more important constituency vis-a-vis its Limited Partners.
We cater to two constituencies: the founders and management of private companies who have selected us as partners and the limited partners who have trusted us with their money. We want to do well by both but founders and management come first.

Arun Natarajan is the Founder of Venture Intelligence, which tracks private equity and venture capital in India and Indian-founded companies worldwide. View sample issues of Venture Intelligence India newsletters and reports.