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Showing posts from March, 2010

Micromax who?

Did you know that Micromax is the third-largest GSM mobile phone vendor in India with a 6% market share (after Nokia (62%) and Samsung (8%))? Neither did I. In fact, I had not heard of the company until it became the sponsor of the recent cricket series between India and South Africa. Forbes India has a interesting profile of Micromax, which recently raised a $45 million round of Private Equity funding.
This “dual-SIM” feature is today present in 20 to 30 percent of all mobile handsets sold in India, estimate experts. Yet market leader Nokia does not have a single dual-SIM handset in its vast repertoire of phone models for India. And the company that made Raina’s Q3 — Micromax Mobiles — offers this feature on 22 out of the 26 phone models it sells in India. The Q3 itself, though fancy looking, costs only Rs. 3,700.

Micromax is now India’s third-largest GSM mobile phone vendor with a market share of 6 percent after Nokia (62 percent) and Samsung (8 percent), according to research firm ID…