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February 18, 2013

Deal Alert: E-commerce startup Vellvette raises funds from India Quotient, angels

Vellvette Lifestyle, a Mumbai-based startup that launched subscription-based beauty products ecommerce platform Vellvette last year, has raised an angel round of funding from India Quotient (IQ) and angel investors Nitin Agarwal and Siddharth Ladsariya. The deal size is estimated at $300,000.

Targeted at women, Vellvette’s founders are Vineeta Singh and Kaushik Mukherjee. Singh is an IIM-Ahmedabad and IIT-Madras alumnus and was earlier a director at Quetzal Verify. Mukherjee, also an almunus of IIM-Ahmedabad and BITS-Pilani, was earlier with McKinsey & Co and Goldman Sachs. The company works in partnership with brands to select three products that are exclusively customized for each customer and send them in a luxury box to her doorstep every month. It also advises customers on how to make the best use of these products and keep them abreast of the latest beauty and fashion trends and insider know-how through its online magazine. 

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