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September 04, 2013

Deal Alert: Networkplay acquires advertising platform yoCAPTCHA

Ad network player Networkplay has acquired yoCAPTCHA, an ad platform by Innovese Technologies. Following the deal, Innovese co-founders Dhruv Sogani will head Business Development at Networkplay and Ankit Gupta will join as Head of Technology. Launched in 2011 by Innovese, yoCAPTCHA is an advertising platform that transforms difficult to read CAPTCHAs into ad units. The company claims that it has over 100 publishers and has served more than a billion CAPTCHA impressions.

Networkplay was founded by a team of ex-Yahoo India employees, Rammohan Sundaram, Sunil Punjabi, Ampreet Singh and Viren Anand in 2008. Sundaram and Punjabi have quit the business, while Singh now heads the company as its CEO. The venture was incubated by WebChutney, and funded by Capital18. NetworkPlay was acquired by Gruner and Jahr (G+J), a part of the Bertelsmann group. 

Source: MediaNama

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