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September 12, 2013

Deal Alert: O&M acquires digital marketing firm PennyWise

Ogilvy & Mather is to acquire a majority stake in Hyderabad-based digital marketing company PennyWise Solutions. Started by five alumni of the Birla Institute of Technology and Science (BITS), PennyWise Solutions specialises in custom application development, Web development, digital advertising, social media monitoring and data analytics. Clients of the firm include Vodafone India, Johnson & Johnson, JMP Solicitors and Fabmart, among others. Founded in 2003, it has over 140 employees. 

Source: Business Line
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