Mumbai-based digital media company To The New has acquired Singapore-headquartered social media analytics company Thoughtbuzz. The acquisition will allow To The New to integrate social media analytics into its digital services portfolio thus expanding its digital ecosystem to marketing, content, technology and analytics. ThoughtBuzz provides social media intelligence services for Toyota, Air Asia, Raffles Hotels, 3M, Dr Batra, The Economist, Edelman, Mediacom, Mindshare and more across sectors like automobiles, FMCG, airlines, telecom, hospitality, consumer electronics, politics, entertainment and retail.
From the Venture Intelligence M&A Deal database: In July 2013, To The New had acquired Singapore-based Techsailor.
From the Deal Digest Archive: (March 6, 2013): Four Cross Media had invested INR 75 Crores in To The New to expand its Indian operations and scout for new acquisitions.
Source: Best Media Info
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