UTV founder and entrepreneur Ronnie Screwvala's Unilazer Ventures is leading a $6 million, or Rs 36 crore, investment into Bangalore-based Zivame, a lingerie e-commerce startup. Existing investors too are participating in this round. The latest funding would be deployed to bolster technology backbone - to improve personalization, recommendations and visual merchandising - as well as marketing to get more tier II women buy online.
Zivame has now raised $9 million including $3 million from IDG and Kalaari Capital in January this year.
Source: Times of India
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