Mobile app development software maker AppVirality has raised $465,000 in seed funding from India Internet Group, TNN Capital and other investors including Rajan Anandan, managing director of Google India; Mike Galgon, co-founder of aQuantive; Ravi Gururaj, chair of the Nasscom product council; Baron Capital research analyst Ashim Mehra; InMobi vice president of technology Mohit Saxena. AppVirality provides a software development kit (SDK) and dashboard that allows developers to add growth-hacking techniques to their apps without having to write new code. The company, which took part in Microsoft Accelerator last year, will use the capital for product development and hiring.
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