Outlook Business has a profile of the discount clothing retailer The Loot. How does a retail chain that offers massive discounts make profits? "We make money on buying, not on selling," claims Gupta. Here’s how it works: the company buys stocks in bulk from 100 national and foreign brands, paying cash for the entire lot. The cash payment makes it a win-win deal: the suppliers get their money immediately, and in return, shower massive discounts on The Loot. Under the terms of the agreement, though, The Loot cannot return unsold stock, and that is a huge risk it runs. But it’s a trade-off—since they can book outright sales against cash and expect no liabilities, the suppliers extend the huge discounts. And that’s how The Loot ultimately makes its money. For instance, unlike other retailers, it can procure a pair of shoes that has an MRP of Rs 1,000 for Rs 300. In turn, it may sell the shoes for Rs 500, offering the customer a 50% discount on MRP and still enjoying a hefty marg...