Edited excerpts from the Press Release: Microsoft has announced the winners of the BizSpark Startup Challenge 2011. At an event that witnessed top 15 startups battling it out for the coveted prize, Freshdesk and Reach 360 emerged winners of the challenge. The two winners were rewarded with a grant of USD 40,000 and the runner-up teams; Zevenseas and Live Inbox got a grant of USD 10,000 each. Microsoft BizSpark India Start up Challenge is a unique contest for start-ups in the field of product software to showcase their innovative business plans, receive feedback, and mentorship from top investors and Microsoft. The challenge was open to startups that currently have product/IP and are leveraging Microsoft technologies. The participants were assessed on three key parameters; innovation, market potential of the business and a compelling story behind the idea. The challenge was launched in April 2011 and within six weeks of the launch, over 400 product start-ups enrolled for the challenge ...