As part of its cover story on India's super rich, Businessworld has an article on how the business of wealth management in India is getting increasingly sophisticated. It is still rather boutique in nature, but is getting bigger by the day: the business of banking for the wealthy. New age and top-line multinational banks are wooing India’s nouveau-rich with private banking services, a suite that covers onshore and offshore investment advisory, trust services, and real estate and portfolio management. It’s about helping these essentially simple people on what to do with their money; about the when, where and how of going about it. ...More commitment may also entail putting your money where your mouth is, often in what is called co-investment deals. Citi Private Bank, for instance, invests its own capital alongside the client’s investment. “Such co-investments could be in the form of a private equity deal, a hedge fund, a structured investment opportunity in real estate or something...