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Deal Alert: Unitus Seed Fund invests in dental chain Smile Merchants

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Seed-stage impact investor Unitus Seed Fund has led an equity investment in Smile Merchants, a chain of dental clinics focused on providing affordable dental care services. A brand of Free3 Healthcare Pvt. Ltd., Smile Merchants is a chain of dental clinics targeting tier-2 and 3 cities, towns and villages. Co-founded in 2012 by Dr. Rushi Trivedi, Dr. Alpesh Chaudhari and Dr. C.M. Pandey, Smile Merchants has scaled to four clinics in and around Bhiwandi, a city near Mumbai. It operates on a 3-tier hub-and-spoke model - with hub clinics in tier-2 and 3 cities, mini-hubs in smaller towns, and low cost spoke clinics in villages.  

Unitus Capital was the financial advisor and Impact Law Ventures was the legal advisor to Unitus Seed Fund. 

Venture Intelligence is the leading provider of data and analysis on Private Company Financials, Transactions (private equity, venture capital and M&A) & their Valuations in India. Click Here to view our products list including the Free Deal Digest Weekly: India's First & Most Exhaustive Transactions Newsletter.

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