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September 24, 2006

India's epinions

Business Today has an article (in its personal finance section) on Indian consumer rating web sites.
"We are trying to create a network of consumers who can trust each other and their opinions on brands, products and services," says Faisal Farooqui, CEO,, a pioneering website in this area. Mouthshut, started in 2000, today has a million registered members, with reviews on over 75,000 products and services.

... The best part of such sites is that companies are also checking them out to see what's being written. Both mouthshut and indiaresortssurvey have had instances when companies have written in after reading a review, asking to talk to the consumer and clarify an issue.

...Mouthshut is launching a subscription-based corporate section, where companies will be able to post information, clarifications and address grievances.
Other options for online consumer ratings named in the article:

Arun Natarajan is the Founder of Venture Intelligence, which tracks private equity and venture capital in India and Indian-founded companies worldwide. View sample issues of Venture Intelligence India newsletters and reports.