For all his global ambitions, Rami Reddy, 45, knows his biggest strength is India, simply because REEL (Ramky Enviro Engineers Ltd) is a leading provider of integrated environmental and waste management infrastructure in a country whose industries and urban landscape generate huge amounts of waste with very few organised players to handle it.
There is no inventory of waste streams or estimation of market size, government policies have developed in fits and starts, the enforcement mechanism is weak and awareness exists only in pockets of corporate India. Even so, REEL has big names like Sun Pharma, Mahindra & Mahindra and Alfa Laval as its clients, and handles everything from paint sludge, oil-soaked materials and expired chemicals to sludge from effluent treatment plants.
Here's its scale: REEL operates 11 hazardous-waste management facilities in India, 16 hospital-waste management facilities, including nine operated by SembRamky, and 20 facilities to manage municipal solid waste. It will be setting up 17 integrated recycling facilities for various civic bodies. REEL is also taking part in an initiative of ITC Ltd, the fastmoving consumer goods major, to recycle household solid waste in Andhra Pradesh.
Arun Natarajan is the Founder & CEO of Venture Intelligence, the leading provider of data and analysis on private equity, venture capital and M&A deals in India. View free samples of Venture Intelligence newsletters and reports. Email the author at email@example.com