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September 04, 2011

ET Now's "Super Angels’ show: Countdown to the Grand Finale begins

From the Press Release:

‘Super Angels’, the ongoing series on ET NOW’s Starting Up – the home for start-ups on Indian television, has successfully completed 14 episodes.14 start-ups have pitched in their business plans to 4 of India’s most influential investors, competing for a spot in the grand finale where the winner gets an opportunity to raise funds between Rs.50 Lakhs & Rs. 2 Crores live on the show.

Speaking about the show and its format, Harshal Shah, Founder and Managing Director of Reliance Ventures said this “The format of the show is very hands-on, impromptu, and educational. It is also informative to entrepreneurs as the process of a formal or informal education in the VC space is not something that most Indian business schools are able to expose their students”.

Vishal Gondal, Founder of Indiagames said that the key difference with the show was with its format, “The format is spread over 6 months rather than the 1-2 months other shows have aired for. The 6 month period is extremely relevant since this is the amount of time it generally takes for an Angel investor to invest in a startup in India. Not only this, it allows us to mentor the start-up over a 6 month period and the entire process is like a journey rather than a competition. I have personally spent atleast 5 hours offline with each of the start-ups that I have met on the show and in one case this also included completely rebranding and renaming one of the startups in the competition.” Apart from the mentoring by the Super Angels on the show, the startups are also mentored by the show’s mentoring partners TiE.

Some of the key suggestions provided by the Super Angels have revolved around branding, product positioning, monetization strategies and customer acquisition. For instance Spatial Ideas have begun focusing on ‘customer acquisition’ based on a suggestion shared with them on the show.

Sharing his views about the show, Umakant Soni of Vimagino said, “Sudhir, his team and the choice of judges on the show have made a difference, in their efforts, helping us gain mileage with the audiences; making it an A class show. It is not for TRP’s but for building great companies that will change the coming times”.

While Mahesh Murthy of the Seed Fund feels that India should have more shows on these lines that provide a platform for the start-up community in India. He also added, “The show deserves to be a half hour show, its more scalable than all competing shows on Indian television, has a more credible jury process and really gives investors like us the maximum chance of investing in a startup. I suspect 2-4 will get an offer for funding on the show.”