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December 10, 2013

Deal Alert: DSG Consumer invests in ethnic snack maker Tierra Food: report

Singapore-based venture capital fund, DSG Consumer Partners, has invested in Tierra Food India Pvt Ltd, a food processing and ethnic snack food company based out of Kochi. Tierra would utilise the funds to expand sales network, increase consumer promotion spends, introduce innovative products and for market research and development. The company has launched its products in select cities of Tamil Nadu, Karnataka and Andaman in May 2013 and has a retail outlet network of 30,000 in Kerala, Karnataka and Tamil Nadu. It has planned an investment of Rs 10 crore in the next 12 months. 

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