Web-only merchandising brand VoxPop Clothing has raised INR 6 crore ($1 million) led by existing investor Blume Ventures. The funds would be utilised to increase product category in higher margin products, ramp up team and widen brand partnerships. The online portal develops and retails limited edition T-shirts in partnership with global and domestic entertainment and sports brands like Disney, Marvel and Mumbai City Football Club. Blume along with other investors had made a $400,000 (INR 2.4 crore) investment in the company last year.
Source: Economic Times
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