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August 13, 2004

Now, offshoring gets good PR

The free publicity rain for Indian IT companies continues. After giving Indian IT companies several million dollars worth of column space in the form of anti-offshoring reports, the same US publications have now started to make a U-turn and are praising Indian companies for adding jobs to the US economy!

"(Wipro) could end up being the techie's hero. In the past 18 months, it has taken on 300 US-based consultants, and that's just the start, says Pratik Kumar, the company's corporate vice-president of human resources. The outfit is actively recruiting U.S-educated MBAs, most of them Americans.... Judging by various outfits' plans, this trickle of reverse offshoring may well turn into a flood," gushes a new report in Businessweek.

And replacing Forrester Research's famous (??) "3.3 million US jobs to be lost due to offshoring" report, is the "recent study by economic think tank McKinsey Global Institute (that) has found that every dollar a US company spends on outsourcing results in $1.12 to $1.14 in additional work here".

How nice.