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January 22, 2005

New advertising firm offshores creative work to India

After IT, BPO, equity research and of course, editorial services, now it is the turn of advertising work to go offshore from the US to India. Bannerjee Partners has launched with its USP of a "Blended Outsourcing Model that offers unprecedented value to clients". The company will have offices in Mumbai and Bangalore.

ʺWe believe (that our) blended outsourcing model will cause clients to question the value proposition of traditional agencies,ʺ Dave Banerjee, Founder, says in the company's launch press release. ʺWith creative and production teams based in India and supported by Internet-age efficiencies, Banerjee & Partners offers award-worthy advertising at costs that are 40 to 60 percent less than industry averages," the release adds.

Arun Natarajan is the Editor of TSJ Media, which tracks venture capital activity in India and Indian-founded companies worldwide. View sample issues of TSJ Media's Venture Intelligence India newsletters and reports.