One of the bidders is an interesting company called Feeva, Inc. (formerly UnwireNow Inc.) which "is hoping to be able to partner with whichever company wins the city contract", according to a SiliconBeat report. Feeva's software platform allows WiFi providers to serve targeted advertising to users - based on their location. "It's one way that a company such as Google could recoup its costs," the report adds.
According to the SiliconBeat report, Feeva already has a partnership with Google on the two free WiFi hotspots - at the San Francisco Public Library and at Union Square - that it already runs in San Francisco.
Feeva’s Founder & President Jaz Banga with San Francisco Mayor Gavin Newsom at the launch San Francisco’s second official WiFi network at the San Francisco Public Library.
Other members of Feevo's management team include Chairman & CEO Dr. Nitin J. Shah and VP Engineering Brij Patel.
Arun Natarajan is the Founder of Venture Intelligence India, which tracks venture capital activity in India and Indian-founded companies worldwide. View sample issues of TSJ Media's Venture Intelligence India newsletters and reports.