According to estimates, the market for ‘heat and eat’ meals has grown by over 20 per cent in 2005, albeit on a small base of Rs 70 crore-100 crore. It’s the fastest growing and, by far, the smallest part of the Rs 8,290-crore (2004-05) food and beverage market. So, every food firm worth its palak paneer is jumping in.
Ten years ago, there were only specialised players like Tasty Bite and MTR. Today, there are at least 30 companies with ready-to-eat brands, of which about half sell locally. These include ITC, HLL, Godrej as well as exporters like the Chatha Group, Satnam Overseas and Britte. Cavinkare, too, is eyeing this segment and is scouting for an acquisition.
Click Here for a table listing the various players in this segment.
Arun Natarajan is the Founder of Venture Intelligence, which tracks private equity and venture capital in India and Indian-founded companies worldwide. View sample issues of Venture Intelligence India newsletters and reports.