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October 16, 2006

Study of Search Engine advertising market in India

The Internet & Mobile Association of India, along with Search Engine advertising services firm Pinstorm, has come out with a study titled "The State of Search Engine Marketing In India".
(The industry has) grown from nowhere to have over 40,000 advertisers targeting Indian web users. That's probably more there are on all TV channels. Consider these numbers 'over 1 billion searches a month, over 300 million searches with ads on them, almost 5 million clicks on ads every month. Search marketing has come of age in India.

Some highlights: Rs.230 crores of ad spend on this media is aimed at Indians alone. Of this, about a third, over Rs.70 crores is spent by Indian companies. For an industry that barely got off the ground a couple of years ago, it's a huge leap.

There are three types of spending on search :

1. Indian companies spending in India
2. Overseas companies spending in India and
3. Indian companies spending overseas.

We've restricted ourselves to the first two categories and this report is about Indian companies aiming at Indians.

Download the report here

Arun Natarajan is the Founder of Venture Intelligence, which tracks private equity and venture capital in India and Indian-founded companies worldwide. View sample issues of Venture Intelligence India newsletters and reports.