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February 04, 2007

Reliance Entertainment zips ahead with its gaming plans

Businessworld has a profile of Reliance Entertainment's aggressive plans for the gaming market.
The Rs 216.5-crore Indian gaming market is buzzing with action. The latest development has been the restructuring by the approximately Rs 16,000-crore Anil Dhirubhai Ambani Group (ADAG)-owned Reliance Entertainment (REL). The company’s Paradox Studios, set up in 2001, developed games only for Reliance mobile subscribers, who constituted about 15 per cent of the Indian mobile gaming users. As gaming options proliferated, there was a need to focus, so Paradox was shut down in September 2006. In the same month, REL floated Jump Games followed by Zapak Digital Entertainment in December, with focus on mobile and online gaming, respectively.

Rajesh Sawhney, president, REL, points to the 1:10:100:1,000 equation. What this means is, for every console-gamer, there would be 10 PC gamers, 100 online gamers and 1,000 mobile gamers. And therein lies the opportunity.

Arun Natarajan is the Founder & CEO of Venture Intelligence, the leading provider of information and networking services to the private equity and venture capital ecosystem in India. View free samples of Venture Intelligence newsletters and reports.