Who is behind BharatStudent, the latest social networking company on the scene that is rivaling some of the online travel sites in ad spending? According to the site, BharatStudent is owned by "Axill Europe Ltd, a 400 million dollar company focused on Internet, the media transcending the digital boundaries of the Globe". Impressive collections of words indeed; but what exactly is Axill Europe? Well, a bit more web searching reveals that this company is a part of Hyderabad-based, publicly-listed Northgate Technologies. (Stock details here.)
Northgate, which had raised funding from a group of FIIs including Merrill Lynch in 2005, also runs other Internet-linked businesses like Globe7 (a video ads-supported Internet telephony services), Axill (an Online Advertising Exchange) and a "server farm".
So, the next time you see another Internet-property springing up with an orange ribbon as part of the logo, you need not mistake it - like I did - for being a part of the Bharatmatrimony group!
Arun Natarajan is the Founder & CEO of Venture Intelligence, the leading provider of information and networking services to the private equity and venture capital ecosystem in India. View free samples of Venture Intelligence newsletters and reports.